Trustworthy Marketing-Cloud-Advanced-Cross-Channel Practice | Marketing-Cloud-Advanced-Cross-Channel Valid Test Pattern

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Marketing-Cloud-Advanced-Cross-Channel Valid Test Pattern, Trusted Marketing-Cloud-Advanced-Cross-Channel Exam Resource

In this way, the Salesforce Marketing-Cloud-Advanced-Cross-Channel certified professionals can not only validate their skills and knowledge level but also put their careers on the right track. By doing this you can achieve your career objectives. To avail of all these benefits you need to pass the Salesforce Marketing Cloud Advanced Cross Channel (Marketing-Cloud-Advanced-Cross-Channel) exam which is a difficult exam that demands firm commitment and complete Salesforce Marketing-Cloud-Advanced-Cross-Channel exam questions preparation.

Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 2	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 3	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 4	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q56-Q61):

NEW QUESTION # 56
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

A. emotional tone of subject line
B. Frequently used phrases in subject line
C. engagement data
D. spelling and punctuation errors

Answer: A,B,C

Explanation:
Understanding Einstein Copy Insights:
Purpose: Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
Correct Statements:
A . Frequently used phrases in subject line: Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
C . Emotional tone of subject line: The model assesses the emotional tone of your subject lines (e.g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
D . Engagement data: This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
Incorrect Statement:
B . Spelling and punctuation errors: While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insights doesn't specifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance. A, C, and D are correct.

NEW QUESTION # 57
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Only the business unit(s) immediately below the top level account will have access
B. Only the business unit where it was created will have access
C. All business units will have access
D. Only the top level business unit will have access and permissions need be set here for sharing

Answer: D

NEW QUESTION # 58
What is true about Einstein engagement frequency (EEF). Select 3

A. The model uses data available only in your account
B. EEF uses only commercial send data not transactional
C. It uses last ISO days engagement data
D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

Answer: A,B,D

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A . EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B . The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C . Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D . It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.

NEW QUESTION # 59
What is true about shared entry event.

A. Yon can use filter for entry audience segregation.
B. Data extension created by it can be modified.
C. It cannot be modified.

Answer: A

Explanation:
In Salesforce Marketing Cloud, a Shared Entry Event allows for the use of a single entry event across multiple journeys. This feature supports the use of filters to segment the entry audience, enabling precise targeting based on specific criteria defined in the filter. This capability enhances flexibility and efficiency in managing multiple journeys that cater to different segments of your audience based on shared criteria.

NEW QUESTION # 60
What is the recommended maximum number of activities that should be on a single journey canvas?

A. 0
B. 1
C. 2
D. 3

Answer: C

NEW QUESTION # 61
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TRUSTWORTHY MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL PRACTICE | MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL VALID TEST PATTERN

Trustworthy Marketing-Cloud-Advanced-Cross-Channel Practice | Marketing-Cloud-Advanced-Cross-Channel Valid Test Pattern